ChatGPT's Sponsored Agents rent the conversation. Your domain owns the knowledge
OpenAI began testing Sponsored Agents inside ChatGPT ads on 16 September 2026, as a limited alpha with select US advertisers. What a rented agent gives a site owner, what OpenAI has not published, and what an agent on your own domain adds.
Build vs buy a site agent in 2026: the honest capability and cost breakdown
Build or buy an AI agent for your website in 2026? An honest capability and cost breakdown across the five jobs a site agent does, the four line items build estimates skip, and a decision matrix by company size and stack, with cost figures given as labeled estimates rather than invented benchmarks.
Agent-washing: how to test whether an AI agent is real
Agent-washing rebrands chatbots as AI agents. This is a falsifiable four-check test, readable, addressable, networked, accountable, that a repainted chatbot fails and a real site agent passes.
Salesforce is buying Fin, formerly Intercom: what CRM consolidation means for your site agent
Salesforce agreed to acquire Fin, the customer agent formerly known as Intercom, for about $3.6 billion. Here is the buyer-side read for anyone running an agent on their own site.
Where to deploy a site agent in 2026: the marketplaces that already list them
Vercel, Railway, GitBook, and site builders already list AI agents. Here is where to deploy a site agent in 2026, what each surface expects, and what a listing leaves out.
Turn your website into an AI agent: the three things people mean (and which one makes money)
Turn your website into an AI agent means three things in 2026: a site built by AI, a site agents can read, or one agents can talk to. Only the last, an addressable agent, makes money.
How to Tell If a Relocation or Immigration Service Is Agent-Ready in 2026: A Buyer's Checklist
A plain checklist for spotting an agent-ready relocation or immigration service in 2026: five questions a buyer can ask, real examples, and what most firms still miss.
How to Tell If a SaaS Is Agent-Ready in 2026: A Buyer's Checklist
A plain checklist for spotting an agent-ready SaaS in 2026: five questions a buyer can ask, real examples, and why a 90% scorer result can still be useless.