Site agents · 6 articles

Leads, booking and handoff

This is where a site agent meets revenue: answering a buyer's question with exact facts, putting prices in plain text and getting the lead to a person. These articles cover speed to lead, replacing the contact form, and what changes when the visitor is an agent that will not wait for a reply.

The agentic website checklist: what to ship at each layer, and who actually reads it today
Agent-Ready Web October 16, 2026

The agentic website checklist: what to ship at each layer, and who actually reads it today

A checklist for an agentic website, layer by layer: what to ship, the effort, what you get and the evidence on who reads it today. Most of the work sits above the readable layer.

You passed the agent-readiness score. Agents still bail at your pricing page
B2B Agents July 24, 2026

You passed the agent-readiness score. Agents still bail at your pricing page

An agent-readiness score grades the readable layer of your site. New July 2026 data shows agents still fail at pricing. Here is what to fix after the score.

Shopify built agentic commerce for products. Services need a different front door
B2B Agents July 24, 2026

Shopify built agentic commerce for products. Services need a different front door

Shopify's 2026 agentic commerce stack solved agent buying for products: a catalog feed and a UCP checkout. Service and B2B firms sell fit and trust, not a cart. A sourced look at what an addressable front door does when the transaction is a qualified conversation, not a checkout.

Your website has two audiences now: humans and their AI agents
B2B Agents June 23, 2026

Your website has two audiences now: humans and their AI agents

Your website has two audiences now: the human visitor and the AI agent working for them. How one site can answer both, qualify the agent, and follow up with each, on consent rather than capture.

Replace your contact form with an AI agent: the real 2026 conversion data
B2B Agents June 20, 2026

Replace your contact form with an AI agent: the real 2026 conversion data

Contact forms leak: fewer than half of form views end in a submission, and most AI-chat conversion stats are vendor numbers. An honest 2026 read on replacing your B2B contact form with an agent.

Speed to lead is dead: your buyer's agent won't wait five minutes
B2B Agents June 15, 2026

Speed to lead is dead: your buyer's agent won't wait five minutes

The classic speed-to-lead rule assumed a human lead and a human rep. In 2026 the lead is often an agent that wants an answer in seconds and routes to the next vendor when your site offers only a form.