Site agents

Site agents and agentic websites

For business owners putting an AI agent on their website: one that answers from your own materials, books the meeting and hands the lead to a person, for people and for the AI agents that now research and buy for them. Pick a topic, or start with what an agentic website is.

Agentic website basics

An agentic website answers and sells to people and their AI agents. These articles define the term, explain the difference between a site agents can read and one they can ask, and walk through the checklists and audits that show where your site stands today.

All 15 articles →

Agent-Ready Web October 16, 2026

The agentic website checklist: what to ship at each layer, and who actually reads it today

A checklist for an agentic website, layer by layer: what to ship, the effort, what you get and the evidence on who reads it today. Most of the work sits above the readable layer.

Agent-Ready Web October 14, 2026

What is an agentic website? A working definition and a five-layer model

An agentic website answers and sells to people and their AI agents. A sourced definition, a five-layer model mapped to real standards, and an honest column on who reads each layer today.

Agent Networking July 3, 2026

Alibaba's PageAgent lets agents operate your website, not just read it. Who are they acting for?

Alibaba open-sourced PageAgent, an in-page JavaScript agent that drives a website's own UI with natural language. What in-page agents change, and the identity layer they leave open.

When the buyer is an AI agent

More buyers now send an assistant or an agentic browser to research vendors before a person ever visits. These articles cover how those agents find and compare vendors, what agent traffic looks like in the data, and how a site can tell a real agent from a spoofed one.

All 15 articles →

Agent Networking October 1, 2026

Amazon blocked Meta's Muse. The fight is about who the agent says it is

Amazon began blocking Meta's Muse from its retail site on 20 September 2026, saying the agent arrived without notice, did not identify itself, and handled customer logins Amazon could not inspect. The Perplexity ruling left sites their terms of service. What the standoff establishes about agent identity on the open web, and what it leaves unsettled.

B2B Agents August 26, 2026

OpenAI folded the Atlas browser into ChatGPT. Your logs are the thing that changed

OpenAI announced the end of its Atlas browser on 9 July 2026 and shut it down a month later, moving agentic browsing into the ChatGPT app and a Chrome extension. Microsoft had already dissolved Copilot Mode into ordinary Edge. Fewer front doors, and agent visits that arrive looking like human sessions.

Agent-Ready Web August 10, 2026

Cloudflare ran 206 million agent behavior checks in a day. That still is not identity or consent.

Cloudflare expanded BotBase beyond known-good bots and made verified status conditional on behavior. What continuous behavior evaluation covers, and the two trust problems it leaves untouched.

Leads, booking and handoff

This is where a site agent meets revenue: answering a buyer's question with exact facts, putting prices in plain text and getting the lead to a person. These articles cover speed to lead, replacing the contact form, and what changes when the visitor is an agent that will not wait for a reply.

All 6 articles →

B2B Agents July 24, 2026

You passed the agent-readiness score. Agents still bail at your pricing page

An agent-readiness score grades the readable layer of your site. New July 2026 data shows agents still fail at pricing. Here is what to fix after the score.

B2B Agents June 20, 2026

Replace your contact form with an AI agent: the real 2026 conversion data

Contact forms leak: fewer than half of form views end in a submission, and most AI-chat conversion stats are vendor numbers. An honest 2026 read on replacing your B2B contact form with an agent.

B2B Agents June 15, 2026

Speed to lead is dead: your buyer's agent won't wait five minutes

The classic speed-to-lead rule assumed a human lead and a human rep. In 2026 the lead is often an agent that wants an answer in seconds and routes to the next vendor when your site offers only a form.

Payments and agentic commerce

How money moves when an AI agent is the buyer or the visitor. These articles compare the agent payment and checkout protocols, show what merchants and publishers can accept today, and explain why a services business sells differently from a product catalog.

All 6 articles →

B2B Agents August 14, 2026

Accepting AI agent payments is now a checkbox. Knowing who paid you is not.

Coinbase Business turned agent payment acceptance into a setting on checkouts merchants already run. What a seller learns when an agent pays, and why the relationship question is still unanswered.

B2B Agents July 24, 2026

Shopify built agentic commerce for products. Services need a different front door

Shopify's 2026 agentic commerce stack solved agent buying for products: a catalog feed and a UCP checkout. Service and B2B firms sell fit and trust, not a cart. A sourced look at what an addressable front door does when the transaction is a qualified conversation, not a checkout.

Agent Networking July 2, 2026

Cloudflare's Monetization Gateway prices agent access with x402: what payment still leaves open

On July 1, 2026, Cloudflare opened the Monetization Gateway: charge AI agents for pages, datasets, APIs, and MCP tools via x402. What shipped, and the identity gap it leaves.

Liability, consent and compliance

The legal and trust questions that come with an agent on your website, or with visits from other people's agents. These articles cover rulings on chatbot answers, EU AI Act disclosure duties, GDPR for visiting agents and tests for whether an agent is what its vendor claims. General information, not legal advice.

All 7 articles →

B2B Agents October 14, 2026

Your chatbot is not a third party: what OLG Hamm and Moffatt mean for the agent on your website

A Canadian tribunal in 2024 and a German Higher Regional Court in May 2026 both refused to treat a website chatbot as someone else. Both cases turned on false facts, not attacks. Legal information, not advice, on what that means for an operator, mapped to four controls you can publish.

Agent Networking August 14, 2026

OWASP named ten agentic risks. Four of them are identity problems

The OWASP Top 10 for Agentic Applications is written for security engineers. Four of its ten categories are really about identity: who an agent is, who it speaks for, and who approved what. Translated for the people who run the site.

B2B Agents July 31, 2026

Agent-washing: how to test whether an AI agent is real

Agent-washing rebrands chatbots as AI agents. This is a falsifiable four-check test, readable, addressable, networked, accountable, that a repainted chatbot fails and a real site agent passes.

Choosing and running a site agent

Practical help for deciding what to put on your site and how to judge what you are offered. These articles weigh build against buy, list where site agents are sold and deployed, give buyer checklists for specific industries, and track market moves such as acquisitions and sponsored agents.

All 8 articles →

Launch & Growth September 25, 2026

ChatGPT's Sponsored Agents rent the conversation. Your domain owns the knowledge

OpenAI began testing Sponsored Agents inside ChatGPT ads on 16 September 2026, as a limited alpha with select US advertisers. What a rented agent gives a site owner, what OpenAI has not published, and what an agent on your own domain adds.

B2B Agents August 5, 2026

Build vs buy a site agent in 2026: the honest capability and cost breakdown

Build or buy an AI agent for your website in 2026? An honest capability and cost breakdown across the five jobs a site agent does, the four line items build estimates skip, and a decision matrix by company size and stack, with cost figures given as labeled estimates rather than invented benchmarks.

B2B Agents July 31, 2026

Salesforce is buying Fin, formerly Intercom: what CRM consolidation means for your site agent

Salesforce agreed to acquire Fin, the customer agent formerly known as Intercom, for about $3.6 billion. Here is the buyer-side read for anyone running an agent on their own site.

Standards and platforms

The protocols and tools behind an agentic website, explained for a business owner rather than a standards committee. These articles cover WebMCP, MCP, llms.txt, the ARD catalog and the Chrome and Cloudflare tooling, with a plain note on how much each is used today.

All 14 articles →

Agent Networking October 7, 2026

Sierra and Meta's Personal Agent Protocol covers who may act on your account. Not who you should meet

On October 6, 2026 Sierra and Meta announced Personal Agent Protocol, an open standard for how personal AI agents deal with businesses, with Genesys, Rocket, Shopify, Stripe and Walmart among the partners. The design puts two permission decisions in one OAuth session: what access a customer grants their agent, and what a business lets any agent do. What that settles, what the unpublished spec leaves open about who an agent represents, and why a first introduction is a different consent question.

Agent-Ready Web August 7, 2026

Cloudflare's one-switch WebMCP: any website can expose agent tools from the edge

Cloudflare launched a developer preview that injects a WebMCP bridge at the edge, so any site exposes callable agent tools from one dashboard switch. What it solves, and what it leaves open.

Agent-Ready Web July 24, 2026

WebMCP Adoption in 2026: Deployed, Readable, and Almost Nobody Calls the Tools

WebMCP is live in a Chrome origin trial and the spec keeps moving, yet an honest July 2026 read shows almost no mainstream agent calls the tools a site exposes. What that does and does not prove.